Honoring Our Past and Facing Our Future With a New Look

You may have noticed something a little different about us recently. This week we formally unveiled our new brand image. Whoo hoo!

As you may know, Yakima Valley Memorial Hospital helped establish the Foundation nearly three decades ago to help raise private dollars and fund essential health care services and facilities throughout the Yakima Valley. In that time, we’ve seen many changes. We are still closely aligned with Yakima’s local hospital—now MultiCare Yakima Memorial. But as our CEO Erin Black says, this new brand image is a chance for us to reassert who we are, where we came from, and what we stand for.

“Visionary leaders and philanthropists in our community established the Memorial Foundation to help fill gaps in healthcare services in our valley and ensure our local residents have access to critical healthcare close to home,” says Black. “While we’re seeing ongoing changes in the delivery of healthcare across the country, we’re still here with the same mission in mind.”

Our new logo is intentionally more of an adaptation of the former logo than an entirely new design. We’re proud of our legacy of uniting donors to help build Children’s Village, North Star Lodge Cancer Center, Cottage in the Meadow Hospice Care and more. As the hospital has changed ownership over the past several years, we have continued to work to fill gaps in care, with the most recent being our capital campaign to raise funds for Children’s Health and Medical Programs (CHAMPs).

“We were intentional about holding onto a piece of where we came from,” says Black. “We have a lot of dedicated individuals in this community that have built a strong infrastructure of care and we want to be sure to honor their efforts,” says Black.

The new brand also incorporates a variety of colors and has a more modern feel and showcases our view of the future.

“We’re still here to be a strong partner with our one Yakima Hospital and we’re excited to work with MultiCare and help them realize their vision of making Yakima a regional healthcare hub,” emphasizes Black. “Most importantly, no matter what, we’re here to make sure we continue to provide a conduit for our partners to improve the quality of care provided in our valley. That has been and continues to be at the heart of everything we do.”